Let’s be honest—looking at inspiration photos has always been dangerous when setting expectations for your bridal makeup and hair. But it’s become even more complicated with AI images creating unattainable beauty standards that can be discouraging for brides.

Summertime is the wedding season for some areas, and a lot of those weddings and receptions happen outdoors. That’s when it’s critical for your hair and makeup team to know what to expect when navigating heat, humidity, hair, and makeup.

There’s something to be said for old Hollywood Glam. It’s timeless and always elegant—a look that every woman knows she’ll wear effortlessly.

But all that effortless wear isn’t effortless to create.